The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site.

This page suggests ways to optimize and improve search engine results with ranking and placement advice, information, hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.

Next-Mentoring for Success