You can have the best-looking advertising campaigns in cyberspace, with sky-high click thru rates, thousands of great keywords and sensational ad copy...

....but if your new visitor doesn't say "That's for me!" when she lands on your website, then your campaign was nothing but a sophisticated way to max out your credit cards.
If someone is searching for "Free software", don't take him to the home page of your Webmasters Tools website. Take him directly to the software page. It's harder and it takes more work for you to do, but it's an entirely worthwhile investment in time.

Today, having sophisticated optin pages will grow your customer list, and produce more sales for you. Well known webmasters boast of 50% optin rates that explode their subscriber lists for continued marketing.

Next-SEO Tools