traditional advertising
Off-line Web Promotion. Perhaps the most important
and effective tool in your Web promotion arsenal. They become "piggyback"
mention on your traditional marketing pieces.
Put your Web address on
everything: brochures, business cards, stationery, envelopes, display ads,
packaging, press releases, hats, shirts, banners, invoices, memos, faxes, and
other printed materials. Not thrilled about reprinting some of these things? How
about getting a rubber stamp to quickly update your current stock of printed
items.
Remember to cross-reference your Web site with traditional marketing
promotions. Direct your customers to the Web site for additional information,
photos, data, descriptions, and more.
Try hosting an online contest with prizes.
It will certainly encourage traffic. And, as an added bonus, you'll acquire
important demographic data on your customers.
Next-Link
Exchanging
|
